While it might seem like using paper products for business communication is outdated, there’s one product that’s stood the test of time: the business card. Business cards are a relatively inexpensive but critical piece of your marketing and branding efforts.
It can be tempting to take advantage of deals offered online for bargain cards using unexceptional templates. But if you really take the time to create a quality business card that illustrates the character of your business, it will help attract the right customers and convey an air of professionalism.
You don’t need to include a lot of information and every possible way someone can reach you on your business cards. Just be sure the card states your name, your title, the name of your business, your email address, a single phone number, and the company’s website address. If someone wants more information, they can simply go online and locate it using the web address.
Splurge on Quality
Some printing companies will decrease the price of your cards if you allow them to print their name and logo on the back. Don’t do this – It makes you look cheap and it’s unprofessional. Spend the extra money for fully custom cards. If you can, select a paper option that’s thick and sturdy. Embossed ink usually signifies quality, as well. Like anything else, you get what you pay for. It’s worth it to spend a little extra on your business cards to ensure a professional image.
If you work in a creative field, make sure your business card reflects that. If you are an attorney or a banker, a creative card is probably not appropriate. But if you are a writer or an artist or a ad exec, you have a little leeway in how your card looks. Sometimes, something as simple as changing the card to a horizontal layout, using bright ink, or including an image can really make a card stand out (in a good way!).
Before you commit to printing a large batch of cards, get opinions from friends, family, colleagues, and potential customers. You don’t need to take everyone’s advice, but it’s always good to consider input.
If you design the cards yourself using an online platform, look for one that gives the option to pay a small fee to have the card reviewed by a graphic designer. These experts will be able to make sure everything looks balanced and crisp.
Always pay to see a sample before printing a great quantity of cards. Things might look different on the actual paper than they do on the screen. Plus, you might catch an error or a type-o in person more easily than on the computer.
There are likely a number of printers in your local area that can help you design and print business cards for your company. If you prefer to work with a designer online or do it yourself, some resources (with varying styles) include: