Today, Tree.com Chairman & CEO Doug Lebda met with Maria Bartiromo of CNBC’s Closing Bell to discuss his announcement tomorrow at LeadsCon in Las Vegas. There, he will be sharing information on their new platform to provide reverse-auction marketplaces for markets outside of mortgage and finance.
From educational loans to vacation packages, consumers will be able to use this new platform to get competitive offers, find ratings & reviews and get their questions answered like they currently do on LendingTree, but on a much wider variety of ‘big-ticket’ items. While Tree.com has been involved in some of these services for varying periods of time, this marks a revamping of their overall site for a more engaging customer experience.
As of today, some competitors in these markets do exist. However, Lebda noted, Tree.com will stand apart as a site where consumers and advertisers will be working with brands they already know and trust. In addition, they are partnering with a number of online entrepreneurs in order to ensure the creation of a dynamic, value-added marketplace.
Tree.com’s revenue in this venture will come primarily from lead generation, but Lebda notes that consumers’ information will be protected. In particular, consumers’ email addresses and phone numbers will only be shared as part of specific requests, eliminating unwanted spam and telephone calls.
For more information on this news and tomorrow’s announcement, click the video above, watch the clip on CNBC or follow TreeTweet on Twitter as they live tweet from LeadsCon Feb. 23-25.
Great company :Tree.com. this will help consumer a lot. the services offer by tree.com is excellent. furthermore, Tree.com was lead by CEO Doug Lebda, can be sure the company business will growth in the future.