Cicero once said, “Gratitude is not only the greatest of virtues, but the parent of all others.” While we don’t expect a blog post to create virtues beyond general appreciation for our fellow online authors, we hope the spirit of that sentiment shines through.
As such, here are some links to blogs that have portrayed LendingTree and Tree.com in a positive light, which we appreciate very much!
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Suite 101
Most Popular Websites for U.S. Home Loans
Lending Tree’s website captures the highest number of online visitors. This is partly because the site has online tools that cater to both the first-time home buyer and sophisticated real estate financiers. Sets of tools include mortgage loan payment and refinancing calculators.
Bazaar Blog
Reviews Drive Social Commerce Success for LendingTree
LendingTree recently measured the success of Ratings & Reviews, tracking visitor behavior for their primary site performance metric – completion rate of new loan requests. They found that site visitors who first read customer reviews went on to fill out loan requests 83% more often than those who did not read lender reviews. You can read the full case study here.
Leads Marketwatch
LendingTree Answers Google Comparison Ads Encroach
There is no secret that the tension has been high between LendingTree and Google since the launch of Google Comparison Ads, a venture into mortgage lead generation. And it isn’t unexpected that LendingTree would strategically attempt to parry this entry into a space they have dominated since the beginning of online mortgage lead generation. The question is, can they build a better consumer decision (search) engine than Google?
DM News
LendingTree Parent to Launch Multi-Vertical Lead-Generation Site
Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in the second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.
LeadCritic
Doug Lebda Interview & Tree.com Review
While I was in a taxi cab making my way back to the Mirage hotel I received a direct message via twitter saying that I had the opportunity to interview Doug Lebda, but had to be there in 30 minutes. It was going to be close, but I accepted the invitation and told the cab driver to step on it! I had no formal questions prepared, but came up with a number of questions regarding the Tree.com initiative, Google and what the 12 month plan was for Tree.com. Here is the interview I recorded on my iPhone, which surprisingly the sound quality is not too bad. Hope you enjoy it.
Note: LeadCritic is frequently– well–critical. So, while some might not consider a few of his comments to be particularly positive, we always appreciate his thoughtful and honest coverage..
Thanks to all of you for your interest in our products and our community!
Photo Credit: pedrosimoes7 on Flickr
