President Obama will hold the State of the Union address tonight starting at 9 p.m. EST/6 p.m. PST. As usual, the speech will be covered by most major networks and traditional media outlets, but this year’s event will also have several added features that point to both the President’s technology savvy and the growing global awareness of social media.

We’ve seen social media begin to change the face of business and we are excited to be a part of it. For us, social media is more than just a trend. Sites like Twitter and Facebook give us unique opportunities to build relationships with our customers and lenders in ways we couldn’t before.

Clay Shirky said it best, “these tools don’t get socially interesting until they get technologically boring. It isn’t when the shiny new tools show up that their uses start permeating society. It’s when everybody is able to take them for granted.”

Here is how we are utilizing the following services to better serve you: We check …